Media Language
Like many adverts, just showing the product and using it on screen can only go so far. Once again they use comedy in the advert to direct the user's attention to the product. The advert uses comedy and then intersects it with the product like the soda maker is better than the off-the-shelf stuff. The man who's advertising the soda maker is very well dressed giving the feeling that this product will make you feel fancier and better than just using it.
Representation
The advert is of two white slightly overweight delivery men trying to race each other to the convenience store. This could be a play on the that most people who frequently drink store-bought soda are overweight. The country music playing in the background of their race to the door is very indicative of the south of the USA, where the stereotype is usually an overweight white guy with a love of eating wildly unhealthy food. The store clerk watching their shenanigans may also be a nod that black people just have a tendency to watch the ridiculous things caucasian people do and heavily question it. The man drinking from the soda maker looks very well dressed and proper, meaning that he is of a higher class than the other people in this advert. Like the advert is trying to say if you use their product you'll also be of a higher class than most people.
Audience
The advertisement uses both entertainment and education in their advert. The ridiculous race between Coke and Pepsi only to have them both lose is a jab at their very long war with each other and Soda Steam is basically making fun of them for it. The man who's drinking soda from Soda Stream is very well dressed and proper, which can lead the audience to think that if they use the Soda Stream maker instead of buying Coke or Pepsi they'll feel fancier than people who do. He is also relatively fit which can tell the audience that maybe if you is Soda Stream instead you'll be healthier. The advert also gives a small bit of information regarding buying a soda from the store instead of making it yourself. They say you will save 500 million bottles on game day alone, which shows the viewer how wasteful buying off-the-shelf soda actually is. Encouraging them to use Soda Stream to make their own soda and save all those bottles that would have otherwise ended up as waste.
Industry
The advert uses the long-drawn-out Coca-Cola vs Pepsi war that has been happening since the dawn of time and amps it up for comedy. The feud is very well known across the world even before the internet made it more popular. Making the advert involve the two waring soda companies to elevate their own product can be seen as eye-catching since no one has ever dared to do it.
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